Local SEO Services
Local SEO packages are designed to help small to medium size businesses which serve a limited geographic area (city, county, state) gain prominance in search engine result pages. SEO services for local businesses address the needs of owners by helping them take advantage of all available tools provided by search engines, and furthermore to improve organic search engine rankings through technical and content optimization strategies.
More than 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. How do you connect with these consumers? With local search engine optimization (SEO) from one of the best local SEO companies in the nation.
What Is Local SEO?
What is local SEO? Local SEO is the process of making your company visible for geographically-related searches. Local SEO helps your company increase its online visibility, outrank its local competitors, increase organic traffic to your website, and earn your business more qualified leads.
A successful local SEO campaign is critical for any small business looking to drive leads and sales from neighboring customers. Think of local SEO like today’s phone book! While the calls you receive from newspaper ads and the yellow pages are dwindling (or non-existent), local SEO helps you generate more calls and online contact forms from your website.
What Are the Benefits of Local SEO Services?
- Local SEO increases online visibility for local consumers – 97 percent of people go online to find local services, and 95 percent of them won’t go past the first page of the search results. Local SEO works to increase your page rankings, therefore increasing your online visibility.
- Local SEO increases web traffic, leads, and sales from local visitors – If you’re a local company, getting web visits and leads from users in a different city, state, or country won’t do anything to build your business. With local SEO, you increase traffic from consumers in your specific service areas, which means you’ll get a higher visit-to-sale rate.
- Local SEO provides more targeted geographic campaigns – Modern consumers expect hyper-personalized online experiences. With local SEO, you can target campaigns to extremely small, localized groups of people.
- Local SEO makes you stand out from your competitors – Fewer than 50 percent of businesses currently use local SEO services. What that means for you is a big opportunity to get ahead and stand out in directories, maps, local searches, and social media.
There are a few distinct benefits of hiring an SEO company for local SEO services:
|Local SEO Essential||Local SEO Advance||Local SEO Premium|
|Up to 15 Keywords||Up to 30 Keywords||Up to 50 Keywords|
|Up to 5 Web Pages||Up to 10 Web Pages||Up to 15 Web Pages|
|Title Tag Optimization||Title Tag Optimization||Title Tag Optimization|
|Meta Optimization||Meta Optimization||Meta Optimization|
|Keyword Research||Keyword Research||Keyword Research|
|Content Writing||Content Writing||Content Writing|
|Content Optimization||Content Optimization||Content Optimization|
|Heading Optimization||Heading Optimization||Heading Optimization|
|Internal Linking||Internal Linking||Internal Linking|
|Basic Ranking Report||Basic Ranking Report||Basic Ranking Report|
|Monthly Ranking Report||Monthly Ranking Rep||Monthly Ranking Rep|
|Initial Backlink Rep||Initial Backlink Rep||Initial Backlink Rep|
|$349.00 Per Month||$599.00 Per Month||$799.00 Per Month|
Local SEO Service Packages Include:
Every SEO campaign can benefit from search engine friendly link development; however, the link-work must be based on proper preparation in the form of linkable (useful) content available for linking.
On Page SEO Services
In additional to technical SEO recommendations, our optimization process includes on-page optimization which develops optimized headings, as well as content improvements and the development of a strong internal link profile.
Google Analytics Installation
In order to track the traffic generated by SEO activities, and help optimize conversions over time, we will install Google Analytics on your website to facilitate this portion of the campaign.
SEO Content Writing
Content writing is an important component of a local SEO campaign as the process of rewriting of existing content, as well as the generation of new content (and pages) will help search engines better understand the relevance of a website to given list of keywords.
Proper keyword research is the most fundamental part of content optimization (different from technical SEO). We work closely with clients in order to develop the most appropriate keyword list for their business.
Local Business Listing
Whether a business has a single location or multiple, our local SEO campaigns include the creation/optimization of local business listings on services such as Google My Business, Apple Maps, and Facebook.
After a keyword list has been established and approved by the client, we will generate a baseline ranking report to determine our starting point. This ranking report will be followed by monthly or quarterly reports to track the progress of the SEO campaign.
Title & Meta Tag Optimization
One of the most important components of SEO, page titles are optimized as part of every local SEO campaign to help emphasize the importance of the keywords selected by the keyword research process.
Every business has competition, so we will work with you to identify and study the toughest competitors and develop an SEO action-plan to create a level playing field so that your website can compete successfully.
Local SEO helps you get found and grow your business in four primary ways:
- Local SEO increases your website’s rankings in the search results and in the local pack
- Local SEO receives the highest conversion levels of all local advertising channels
- Local SEO helps mobile users easily find your business, whether that’s in the search engines, through directories, or through social media channels
- Local SEO ensures your business is found on Google maps and through other navigational apps
The reason all businesses need local SEO is because search engines, like Google, have realized that many users are looking for specific services and products near them. In fact, more than half of total Google search queries have local intent. So how does that impact your business? It means that potential customers are searching for your services within your service area and could find you if you boost your local SEO! With better local rankings, you’ll see more visits to your website and more leads for your company.
Improving Local SEO Services With Data Aggregators
You man not know it, but data aggregators run the world digitally. The world of local search, any way. Data aggregators supply information to major search engines like Google, which means that having good business listing info on data aggregators can help it get right on Google for local SEO services. These aggregators have built massive business databases from valuable listing sources like yellow page directories, phone directories, utility records, and various online information providers. They’ve got an unbelievable amount of business data that search engines look to when finding local listing information for businesses.
There are four major data providers: Factual, Acxiom, Infogroup and Localeze. Their databases contain business information that search engines seek out to display for consumers. This information is the basis of where many online citations come from. What exactly is a citation, you ask? Citations are when a business is mentioned somewhere online, and the more citations a business has generated, the more likely their business is to appear higher in search rankings.
The major data aggregators provide information that help businesses get found correctly on online resources such as:
- Google Maps
- Bing Local
- Yahoo Local
- Yellow Pages
These online resources are only a few of the sources that receive data from the data aggregators. Obviously sites like Google Maps, Facebook and Yellow Pages are crucial places to be listed for businesses that want to be found online. Businesses need to get their information correct with these data providers, or they risk not being found by potential consumers.
Every business wants online visibility! Do you want to master SEO with all of the major data aggregators, and generate and as many business citations as possible? I thought so.
What is a citation?
As mentioned above, a citation is simply anytime a business is mentioned somewhere online. Many people believe that citations are links to websites, but this isn’t necessarily true. Although a citation can be linked, they don’t have to contain a link to be considered a citation. To break it down further, let’s look at how citations can appear online:
- Company name (alone)
- Phone number (alone)
- Company name and phone number
- Company name, phone number and address
- Company name, phone number, address and link
Though any of these combinations is considered a citation, a citation is not considered to be complete unless it contains the company name, address and phone number (NAP). Businesses who have their NAP data correct with the major data providers have a better chance of seeing their correct information appearing all across the web.
Citations can appear in a structured or unstructured manner, here’s how you can distinguish the difference between the two:
A structured citation is the most common type of citation, and usually the most detailed when consumers are looking for business information. People see structured business citations on business listing sites like Yellowpages, Yelp or TripAdvisor. In most cases, these citations contain the NAP for a business, something consumers are looking for in local search.
An unstructured citation can be found on random websites, blogs, event listings, job posting sites, government records or social media mentions. These are unstructured because they could be as simple as a company mention. Usually these citations don’t include a business’s NAP data.
No matter how a citation appears, it has influence on the local search ranking in some way for a particular business. Data aggregators play an important role in getting a business listed or found on many major websites.
The importance of building citations
Citations have a major influence on local SEO Services search rankings. Basically, the more times a business is mentioned online, the better chance their business has to rank near the top of local search.
Google’s search ranking algorithm has many moving parts, which means that citation building isn’t the only thing a business has to do in order to rank on search engines. Online reviews, mobile compatibility, domain authority and keyword density are just a few other factors that influence local search.
This doesn’t mean that citations don’t play an important role in local SEO Services search ranking, though. In fact, David Mihm’s local search study suggest that citation related factors are very important: they make up 25% of the top twenty factors the influence local search.
So what do data aggregators do?
Data aggregators provide a lot of the data to search engines when conducting a local search. The aggregators own the space known as the local search ecosystem, a place where local searches get all of their data.
There you see the four major data aggregators: Infogroup, Acxiom, Localeze, and Factual. As you can see, many major directories and listings sites rely on these data providers for their information. Like we mentioned earlier, the data aggregators are the foundation of what builds structured citations on major sites.
Although the picture might seem like a lot to comprehend, the underlying message that you should take away from this is really simple: get business data right with the major data aggregators.
Incorrect data on any of these aggregators could mean that a business’s information online is extremely inconsistent or down right wrong on many major listings sites and directories. Inconsistent information hurts SEO, so be sure to have your business correctly listed with all the major players.
Not only does inconsistency hurt search engine ranking, but it hurts a business. Consumers don’t trust businesses with inconsistent information online—73% of consumers lose trust in brands due to inaccurate local business listings
Business citations rely on the power of data aggregators! We see that data aggregators have a major influence on the amount of reputable sources that a business is cited on because they automatically input business data into various sources for a business. This means not having to manually plug in information into each and every business-relevant site on the worldwide web.
Get it right!
There is no secret that we are keeping from you, or a fancy trick to increasing online citations. It’s as simple as getting it right with the major data aggregators. Local search is a major deal for businesses, especially for small businesses. A company could potentially force themselves into bankruptcy if their online visibility is non-existent.
Consumers rely on the internet and search engines to interact with local businesses. According to Google, “four in five consumers use search engines to find products, services or experiences nearby.” These are searches for anything, from the best pizza in town to the fastest hair salon. Local search is what drives consumers to a business’s front door, and ultimately drives top-line revenue for local business.
Make sure that your business gets it right, and isn’t missing from vital local search results. Start using data aggregator: it’s the first step in building accurate online citations and mastering local SEO.